PSMA Australia Announces Geoscape Brand
PSMA Australia has announced a new sales model and customer-facing brand — welcome, Geoscape. Whilst it may not seem like such a surprise for PSMA to take the moniker of their flagship product, the announcement represents more than just a name change — it represents a significant restructure of PSMA’s operations.
The new company now offers all of the data products owned by PSMA to customers directly, rather than through partners. Geoscape now represents all of PSMA’s data — the G-NAF address database, solar panels, planning zones, surface cover — rather than just the built environment data product, the Geoscape of old.
“The new Geoscape lets us work more closely with our customers to meet their needs, while delivering more value to our partners and shareholders,” said PSMA Australia CEO, Dan Paull.
Read more in Spatial Source article. https://www.spatialsource.com.au/company-industry/psma-australia-announces-geoscape-brand?utm_medium=email&utm_campaign=Newsletter%2025919&utm_content=Newsletter%2025919+Version+A+CID_ed642cd6ce468e305444870d9d0de1e8&utm_source=Campaign%20Monitor&utm_term=PSMA%20Australia%20announces%20Geoscape%20brand